Motherhood comes with enough decisions. What to wear, what to buy, what to put on your skin, and approximately a million other things nobody warned you about.
We've rounded up 14 of our favorite brands and resources that stand out for thoughtful design, practical innovation, and making everyday life a little better.
This article is for informational purposes only and is not intended as medical advice. Always consult your healthcare provider before using new products, supplements, or health-related services.
Best Maternity Clothing and Comfort Essentials
1. HATCH: Maternity Style, Minus the Maternity Look
Pregnancy doesn't mean abandoning your personal style. HATCH creates elevated maternity essentials, from flattering denim to versatile dresses, designed to take you through pregnancy and beyond.
Why we love it: Fashion-forward pieces that accommodate your changing body without looking or feeling like traditional maternity wear.
Best for: Elevated maternity wardrobe staples.
2. Bumpsuit: The One-and-Done Pregnancy Uniform
Bumpsuit's signature stretchy, body-hugging jumpsuits and dresses celebrate the pregnant silhouette with effortless pieces you can dress up, dress down, and wear beyond pregnancy.
Why we love it: Versatile, one-piece outfits that make getting dressed easy without sacrificing style.
Best for: Comfortable, minimalist maternity basics.
3. Lunya: Making Rest Feel Like a Luxury
Sleep might be harder to come by during pregnancy and postpartum, but your pajamas can still be exceptional. Lunya elevates downtime with luxurious fabrics, relaxed silhouettes, and washable silk sleepwear.
Why we love it: While not maternity-specific, select relaxed and button-front styles can accommodate changing bodies and make nighttime nursing more convenient.
Best for: Elevated sleepwear and postpartum lounging.
4. Momcozy: A Better Night's Sleep for Your Bump
Getting comfortable during pregnancy can feel like a nightly puzzle. Momcozy's U-shaped pregnancy pillow provides full-body support, cushioning your growing bump, back, hips, and legs to make side sleeping more comfortable.
Why we love it: Its wraparound design supports multiple pressure points at once, helping reduce the need to constantly rearrange pillows throughout the night.
Best for: Full-body pregnancy sleep support and extra comfort for side sleepers.
Best Breastfeeding and Postpartum Essentials
5. Larken: Nursing Bras Without the Complications
Larken simplifies nursing and pumping with soft, functional designs, including its signature Larken X hands-free pumping and nursing bra.
Why we love it: The Larken X combines nursing and pumping functionality without traditional clips or underwire, making feeding a little less complicated.
Best for: Comfortable, streamlined nursing and pumping bras.
6. Le Lolo: Making Breastfeeding Essentials Feel Special
Who decided breastfeeding accessories had to look so clinical? Le Lolo brings thoughtful design and a little personality to nursing essentials, from colorful nipple shields to lactation accessories.
Why we love it: Its silicone nipple shields come in multiple sizes and colors, bringing a playful touch to a product that can help with certain breastfeeding challenges.
Best for: Beautifully designed breastfeeding accessories.
Best Maternal Health & Wellness
7. Perelel: Prenatal Vitamins That Evolve With You
Your body changes throughout pregnancy. Shouldn't your prenatal vitamins change with it? Perelel offers OB-GYN-formulated supplements organized by stage, from preconception through pregnancy and postpartum.
Why we love it: Convenient, pre-portioned trimester packs that simplify daily supplementation.
Best for: Stage-specific prenatal vitamins.
8. The Bloom Method: Movement That Meets You Where You Are
The Bloom Method offers prenatal and postpartum fitness with breathing, core, and pelvic floor instruction built into its workouts, plus dedicated programs for easing back into movement after birth.
Why we love it: Core and pelvic floor work get a place in the routine, with guided instruction that helps take the guesswork out of adapting your workouts for pregnancy and postpartum.
Best for: Guided prenatal fitness and a gradual return to movement after baby.
Best Skincare for Pregnancy and Postpartum
9. Hizo: Facial Skincare Designed for Maternity
From hormonal breakouts and melasma to dryness, redness, and sensitivity, maternity can bring a whole new set of skincare concerns.
Developed with dermatologist expertise, Hizo creates targeted facial skincare around the skin changes women experience during pregnancy, postpartum, and beyond. Our approach prioritizes clinically studied ingredients, intentional formulations, and barrier health.
Why we love it: That's us! We're developing skincare to address maternity-related skin concerns while prioritizing routine simplicity.
Best for: Targeted facial skincare for hormonal skin changes.
Hizo is launching soon.
Best Fertility, Pregnancy, and Parenting Apps
10. Natural Cycles: Understanding Your Cycle on Your Terms
Natural Cycles uses temperature-based tracking to help women understand their fertility and menstrual cycles, with tools for pregnancy planning and an FDA-cleared contraceptive mode.
Why we love it: A data-driven approach to identifying fertile days, whether you're planning a pregnancy or exploring nonhormonal contraception.
Best for: Temperature-based fertility tracking.
11. Flo: Your Cycle, With More Context
More than a period tracker, Flo offers cycle predictions, symptom logging, pregnancy content, and educational resources to help women better understand their bodies.
Why we love it: Tracking symptoms alongside your cycle can help reveal patterns, while pregnancy mode offers stage-specific information in one familiar app.
Best for: Period, symptom, and pregnancy tracking.
12. Huckleberry: A Little Help With the Sleep Puzzle
Baby sleep can turn even the most organized person into someone who can't remember what day it is. Huckleberry helps parents track sleep, feeding, and daily routines.
Why we love it: Its SweetSpot feature estimates upcoming nap windows, while shared tracking helps caregivers stay on the same page.
Best for: Baby sleep and feeding tracking.
Best Baby Essentials
13. Coterie: Diapers, Upgraded
Diapers aren't glamorous, but Coterie makes a case for upgrading the everyday essentials with ultra-soft, absorbent diapers and thoughtfully designed baby care products.
Why we love it: Parents frequently praise the softness and absorbency, particularly for overnight use. When the fit works, fewer leaks can mean fewer outfit and sheet changes.
Best for: Premium diapers that prioritize softness and absorbency.
14. Bobbie: Organic Formula with Subscription Delivery
Bobbie offers organic infant formula alongside an inclusive approach to feeding, whether that's formula, breastfeeding, or a combination of both.
Why we love it: Thoughtful formula options and convenient subscription delivery help families plan ahead, while its messaging supports parents through different feeding journeys.
Best for: Organic infant formula and recurring delivery.
Motherhood Deserves Better
Your clothes should still feel like you. Your healthcare should make sense. Your baby products should work. And taking care of yourself shouldn't disappear from the priority list.
Here's to the brands helping make motherhood a little easier, more comfortable, and a whole lot more fun. 🥂
Frequently Asked Questions
What are the best maternity clothing brands?
HATCH is known for elevated maternity wardrobe staples, while Bumpsuit specializes in stretchy, versatile basics. Both offer stylish options designed to accommodate a changing body.
What are some useful postpartum essentials?
Comfortable nursing bras, pumping accessories, and products that simplify everyday routines can make a difference. Larken offers nursing and pumping bras, while Le Lolo creates thoughtfully designed breastfeeding accessories.
What skincare is designed specifically for pregnancy?
Hizo is developing facial skincare specifically for maternity-related concerns, including hormonal breakouts, melasma, dryness, and sensitivity. Unlike skincare that's simply pregnancy-safe, pregnancy-specific formulations are developed with these changes in mind.
What are the best apps for pregnancy and new motherhood?
Flo offers cycle and pregnancy tracking, Natural Cycles focuses on fertility awareness, and Huckleberry helps parents track baby sleep and feeding routines.
Our Favorites at a Glance
| Brand or Expert | Best For |
|---|---|
| HATCH | Elevated maternity clothing |
| Bumpsuit | Comfortable, versatile maternity basics |
| Lunya | Luxury sleepwear and postpartum lounging |
| Momcozy | Full-body pregnancy sleep support |
| Larken | Nursing and hands-free pumping bras |
| Le Lolo | Thoughtfully designed breastfeeding accessories |
| Perelel | Stage-specific prenatal vitamins |
| The Bloom Method | Prenatal and postpartum movement |
| Hizo | Pregnancy-specific facial skincare |
| Natural Cycles | Temperature-based fertility tracking |
| Flo | Period, symptom, and pregnancy tracking |
| Huckleberry | Baby sleep and feeding tracking |
| Coterie | Premium, absorbent baby diapers |
| Bobbie | Organic infant formula and subscription delivery |
